In a landmark agreement that signals a new era for collegiate athletics, Versant’s USA Sports has secured a five-year media rights deal with the Pacific-12 Conference (Pac-12), paving the way for enhanced visibility and engagement for the conference’s sports programs. The deal, announced earlier this week, marks a significant partnership that aims to elevate the profile of Pac-12 sports across various platforms, particularly in the highly competitive landscape of American college athletics. As universities seek to maximize exposure for their athletic programs, this strategic collaboration highlights the growing importance of media rights in shaping the future of sports broadcasting. With its complete coverage strategy,Versant is set to redefine how fans connect with their favorite teams,while the Pac-12 aims to boost its presence in a market driven by viewer demand and digital innovation.
Versant’s Strategic Investment in USA Sports Enhances Pac-12’s Media Presence
In a…
Source link : https://usa-news.biz/2025/12/13/sports/versant-and-pac-12-seal-exciting-5-year-usa-sports-rights-deal/
Author : Miles Cooper
Publish date : 2025-12-13 14:57:00
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