Pac-12 Scores Big with Thrilling 5-Year Media Rights Deal

Marking a significant milestone in collegiate sports broadcasting, the Pac-12 Conference has entered into a groundbreaking five-year media rights partnership with USA Sports. This collaboration is poised to transform the way Pac-12 athletics are delivered to audiences, dramatically increasing the conference’s visibility across North America. By tapping into USA Sports’ vast array of media outlets, fans will gain unprecedented access to live events, exclusive content, and in-depth coverage spanning multiple sports disciplines.

This alliance emerges amid a rapidly shifting broadcast landscape where customary TV models face mounting challenges from digital platforms vying for viewer attention. Together, the Pac-12 and USA Sports intend to capitalize on evolving trends in online sports consumption—strategically positioning themselves within an ever-changing media ecosystem.Beyond boosting brand prominence,…