If the basket falls, at least there are some other eggs on hand that might not break. Iryna Veklich/Moment via Getty Images
You’ve probably heard the adage about not putting all your eggs in one basket.
It’s an especially meaningful one for newspapers. For decades, they relied heavily on advertising revenue. That arrangement stopped working about 20 years ago, as audiences moved online and advertisers followed. News media outlets moved online as well, but they found themselves in a losing battle for advertising dollars against new digital competitors such as Craigslist, Facebook and Google. One-third of U.S. newspapers have closed in the past two decades, most of them local.
As their income from ads and subscriptions has dwindled, some news organizations that used to rely mainly on ad revenue, such as The Salt Lake Tribune and Philadelphia Inquirer, have become nonprofits – opening the door to other sources of revenue. And interest in launching news organizations as…
Source link : https://usa365.info/nonprofit-news-media-leaders-are-struggling-to-stop-leaning-on-the-foundations-that-say-they-should-branch-out-more/
Author : USA365
Publish date : 2025-05-20 21:10:00
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