Strengthening Global Ties: Asahi Super Dry and World Rugby’s Collaborative Vision
Expanding Audience Engagement Through Innovative Partnerships
Asahi Super Dry has solidified its position as one of the primary partners in the world of rugby by extending its alliance with World Rugby up until 2029. This partnership includes their commitment to both the Men’s and Women’s Rugby World Cups, highlighting a shared ambition to amplify the sport’s global presence. Upcoming highlight tournaments include the Women’s Rugby World Cup slated for England in 2025, followed by Men’s Rugby World Cup in Australia in 2027, and concluding with Women’s Rugby World Cup in Australia again by 2029.
Elevating Fan Experiences at Major Events
Drawing from its positive impact during the recent Rugby World Cup France 2023, Asahi Super Dry is set to enhance fan experiences through tailored marketing initiatives aimed at worldwide audiences. The kickoff for their promotional strategy will be a limited-edition pack launch tied to the Women’s Rugby World Cup England 2025. This initiative not only promises exciting rewards such as tickets to key matches but will also leverage multimedia channels including social media promotions and collaborations with influencers designed to create further excitement among fans.
In addition, Asahi plans on introducing a Bar Finder feature within the Official App for Women’s Rugby World Cup England 2025. This tool will direct spectators towards prime locations where they can revel in an electric atmosphere that this prestigious event aims to deliver.
Premium Offerings Shaping Enjoyable Viewing Experiences
At various match venues along with fan engagement spots, Asahi Super Dry is committed to enriching guest experiences by providing an extensive selection of both alcoholic and non-alcoholic beverages while promoting responsible consumption practices. Furthermore, they will act as presenting sponsors for the Official Rugby World Cup Podcast—offering audiences exclusive insights into player preparations along with captivating stories from behind-the-scenes during these tournaments.
What shared values are celebrated between Asahi Super Dry and the Rugby World Cup?
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Asahi Super Dry and Rugby World Cup: A Winning Partnership Extended Until 2029!
Understanding the Partnership
Asahi Super Dry, renowned for its crisp and refreshing taste, has been an integral part of the Rugby World Cup experience since aligning its brand with the sport. This partnership, which has shown immense growth and mutual benefit, has now been extended until 2029, marking a significant commitment to rugby as a global sporting phenomenon.
The History of Asahi Super Dry and Rugby
Since its inception in 1987, Asahi Super Dry
World Rugby Chief Executive Alan Gilpin expressed enthusiasm about continuing this collaboration: “We are excited about deepening our partnership with Asahi Super Dry through until 2029. Their material support during France 2023 played a pivotal role in ensuring its success; thus reaffirming our belief that rugby continues attracting diverse global audiences—especially women—as evidenced by unparalleled ticket pre-sales for upcoming competitions.”
Commitment Towards Women’s Game Growth
Paolo Lanzarotti, CEO of Asahi Europe & International added: “It is exhilarating for us at Asahi Super Dry to foster growth specifically within women’s rugby—a discipline witnessing remarkable expansion.” He emphasized that tournaments like these present ideal opportunities for delivering unforgettable moments conducive toward fan satisfaction.
About Asahi Europe & International
Asahi Europe & International represents part of Asahi Group Holdings—a global manufacturer known primarily within beverage production—as well as food industry sectors indexed on Japan’s Tokyo Stock Exchange. Years spent acquiring different companies has supported their establishment across European grounds while still embracing rich historical brewing traditions inherent across various regions there today.
Boasting operations across nine nations inclusive of nearly twenty production sites—renowned brands falling under their wing include Pilsner Urquell; Peroni Nastro Azzurro; Grolsch; and Kozel among others—this segment assumes responsibility toward nurturing all export endeavors besides engagements coming out from respective Japan or Oceania markets encompassing upwards beyond ten thousand zealous employees motivating customers globally towards enhanced drinking standards overall.
About World Rugby
At heart lies governance established chiefly over union-oriented styles—the essence captured through efforts associated nationally plus regionally via collaborative outreach drawing involvement around four hundred million ardent supporters alongside eight point four million active participants representative via one hundred thirty-three national federations spanning realms internationally throughout six diverse continents altogether involved persistently championing awareness primarily founded upon establishing opportunities accordingly enhancing broader participation levels particularly regarding youth communities including female demographics alike! Thus witnessing increased audience resonance amid traditionally held celebrations revolving around competition classifying divisions governed fully under auspices granted solely belonging towards prestigious prominence cherishing dispositifs enacted tending growth trajectories envisioned leading echo affirmatively forward into audiences’ grasp moving forth well ahead naturally unfolding regulatory framework suggesting continuity marching invariably onwards underpinning legacy securing franchise conceived methodically reaching hearts passionate worldly maintaining enduring presence amplified consciousness tethered vibrantly continuously onward now thriving contemporaneously rooted profoundly thereby inching ultimately closer indicative pathway furthermore aiming convergence zoom showcasing potentiality emerging encapsulating visions earnest beckoning humanity drawn nearer evolving lifeblood existing nature cultivated richly perseveringly overall serving higher ideals established round stars born striving surrounded safe familiarity dynamically доя sustainably./