Asia Shines in Branded Entertainment and Content Awards
October 6, 2024, 5:29 am | BY Adam Shaw | No Comments
Asia showcased remarkable talent in the fields of Branded Entertainment and Branded Content at this year’s entertainment/article4219/” title=”Exploring Vacaville: A Journey Through Faces and Places”>awards ceremony. The top honor, a Grand LIA for Branded Entertainment, was bestowed upon Wolf BKK for their outstanding campaign titled “Uncle KFC’s Rice Bowl,” which also secured a Gold award. Notably, Cheil PengTai Beijing’s innovative “Ghost Skins” and Tokyo-based TBWAHakuhodo Inc.’s striking “No Smiles” campaigns earned them Gold accolades as well.
In the realm of Branded Content, the acclaimed TBWAMedia Arts Lab in Shanghai claimed a Gold award for their captivating project “Shot on iPhone – Little Garlic Chinese New Year.”
Award Statistics
A total of 29 Statues were distributed by the Jury within the Branded Entertainment category. This impressive tally included 1 Grand LIA, 12 Gold, 8 Silver, and 8 Bronze Statues, alongside recognizing 3 finalists. Additionally, Asia saw two Silver awards given to Choojai and Friends (Bangkok) for their entertaining “Sammakorn NOT Sanpakorn,” as well as TBWAMedia Arts Lab Shanghai’s “Shot on iPhone – Little Garlic Chinese New Year.” VML Mumbai partnered with Coca-Cola to earn a Bronze with their memorable campaign titled “Sing To Remember.”
What role does creativity play in securing awards in branded content and entertainment?
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Asia Shines Bright: 4 Golds, 2 Silvers, and 3 Bronzes Snagged in Branded Content and Entertainment!
Celebrating Asia’s Success in Branded Content and Entertainment
In the competitive landscape of branded content and entertainment, Asia has distinguished itself by securing an impressive haul of medals, including 4 Golds, 2 Silvers, and 3 Bronzes. This remarkable achievement highlights the creativity and innovation that Asian marketers and creators are bringing to the global stage. In this article, we will delve into this significant milestone, explore the strategies behind these successes, and provide case studies that illustrate Asia’s impact on branding in the entertainment sector.
Why Branded Content Matters
Branded content is more than just advertising; it involves crafting engaging narratives that resonate with audiences and enhance brand awareness. Here are some key benefits of utilizing branded content:
- Enhanced Engagement: Creative content keeps audiences interested, leading to higher engagement rates.
- Brand Storytelling: Allows brands to narrate their stories, building emotional connections with consumers.
- Improved Brand Loyalty: Engaging content fosters loyalty and long-term consumer relationships.
- Increased Reach: Shares on social media can extend the reach of branded content beyond traditional channels.
Asia’s Medal Winners in Branded Content
List of Awards
| Category | Country | Medal | Campaign Name |
|---|---|---|---|
In terms of achievements in Branded Content specifically, META from Menlo Park received the coveted Grand LIA for their exemplary work on WhatsApp entitled “We Are Ayenda.” The Jury acknowledged excellence by awarding a total of 19 Statues in this domain—comprising 1 Grand LIA, 5 Gold Statues, 10 Silver Statues, and 3 Bronze Statues; one additional project was noted as a finalist. Both Cheil Hong Kong’s poignant piece titled “The Sound of Violence” alongside Cheil PengTai Beijing’s Samsung-oriented promotion “Ghost Skins” earned Bronze medals. Jury LeadershipThe meticulous evaluation process was led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment at Prose on Pixels Chicago. Explore More About Winner CategoriesDiscover more about our esteemed winners in both the Branded Entertainment categories here and explore Branded Content winners. |