Wendys Pretzel Burger, Wendy’s (WEN), whose food is preferred by consumers over that of McDonald’s (MCD) and Burger King (BKW), may have a winner with its new Pretzel Bacon Cheeseburger, according to Nation’s Restaurant News.
In tests earlier this year, the sandwich was one of the company’s best-selling limited-time offerings in 20 years, according to a note that NRN quotes from Janney Capital Markets analyst Mark Kalinowski. He raised his rating on Wendy’s stock to “buy” from “neutral” as a result, arguing that the product could provide “meaningful acceleration” in same-store sales. That’s a key retail and restaurant metric that tracks sales in locations open a year or more.
The Pretzel Bacon Cheeseburger may be launched nationally sometime this year, NRN quotes Kalinowski as saying. Officials from Wendy’s declined to comment to MSN Money, saying only that the company doesn’t discuss test products.
Wendy’s has been trying to market itself as a higher-quality alternative to its fast-food rivals and has invested heavily in remodeling its restaurants. The results have been mixed so far.
Earlier this month, Wendy’s reported first-quarter profits that met Wall Street’s low expectations. Same-store sales rose 1% at company-owned stores and gained 0.6% at franchised locations.