Usain Bolt: Bolt’s Olympic 100 record, Usain Bolt’s record-breaking sprint broke viewing figure records for the BBC too – just over 20 million viewers watched him race the 100 metres in an Olympic record time of 9.63 seconds, the biggest audience for live sporting action at the games so far.
19.4 million viewers – a 64.5 per cent share of the audience – watched the final on BBC One at 9.50pm last night, with 628,000 instead choosing to watch on the BBC Olympics 3 channel while another 66,000 watched the race in 3D on BBC HD.
The only part of the games to have attracted more viewers so far was last Friday’s opening ceremony, which had a peak audience of 26.9 million.
The average audience for Sunday’s evening of Olympics coverage on BBC One, which included Team GB’s Christine Ohuruogu winning a silver medal in the women’s 400 metre final, was 12.9 million and a 50.9 per cent audience share.
On Saturday evening, 17.1 million viewers saw Mo Farah run to victory in the men’s 10,000 metres, while 15.3 million watched Jessica Ennis secure her gold in the women’s heptathlon.