One Pound Fish Song, With global fish prices soaring due to depleting stocks in the world’s oceans, one man may have the solution. While 31-year-old Mohamed Shahid Nazir has built a reputation in an East London market for his ultra-cheap fish, it is his catchy sales jingle that has brought him a moment of global fame.
Fans cannot stop carping on about his “One-Pound Fish” tune, recorded on a mobile phone and uploaded to YouTube. With more than five million views, some might say you do not have to be a brain “sturgeon” to see he has a hit on his hands.
“He smelled like fish, but he was amazing,” said Yolanda Riley, a 20-year-old fan.
Pakistani-born Nazir has been signed by Warner Music in a bid to win the coveted Christmas number one spot on the UK charts. The honour is a real catch, prized even by some of music’s biggest stars.
“In these days, if I travel on the bus or the train or in the street, the people recognise me,” Nazir told Al Jazeera.
“The people say, ‘Your song is becoming famous, like Gangnam Style.’ I’m so happy, it’s a great surprise for me.”
The musical minnow is now in competition with some of the industry’s most-notorious sharks. The winners of successive series of Simon Cowell’s “X-Factor” programme have dominated the festive top spot in recent years, leading to an internet campaign “against corporate pop” in 2009.
That year, activists took to social media to encourage the British public to purchase “Killing in the Name” by US rap metal band Rage Against The Machine. That song, encouraging revolution against institutional racism and police brutality, sold more than 500,000 copies in a week, more than double the sales of the song released by X-Factor champ Joe McElderry.