Kia K 900, The 2015 Kia K900 Super Bowl commercial starring the actor Laurence Fishburne was one of the winners with car shoppers, according to an analysis by Edmunds.
Edmunds gauged Model Site Consideration based on in-game quarterly updates at the Make and Model levels compared to a baseline period. The strong showing of automakers at the Super Bowl featured everything from Toyota’s Muppets to Kia’s take on The Matrix trilogy.
The Kia commercial, Dubbed “The Truth,” was a critical one for the brand since it introduced many car shoppers to the new Kia flagship model and signaled the brand’s entrance into the luxury market.
The Kia K900 followed up a great third quarter with a 9,075 percent life in consideration in the fourth quarter. The K900 received over 10,000 uniques in the third quarter alone.
Among the other highlights from the Super Bowl ad blitz: Jaguar had a 583 percent lift after its fourth quarter 2015 Jaguar F-Type commercial and Jeep brand had a strong halftime with a 182 percent lift with its sponsorship of the halftime show and 2014 Jeep Cherokee commercial.