K-Cup Soup, K-Cup soup? Hold onto your Cronuts, Ramen Burgers and taco waffles! There’s a brand-new hybrid in town, a mash-up that turns your Keurig K-Cup coffee maker into a Campbell’s soup dispenser.
Campbell’s Soup Co. and Green Mountain Coffee Roasters Inc. have joined forces on a new line of “fresh brewed soups” expected to hit the market in 2014, including a spin-off of the Homestyle Chicken Broth & Noodle line.
So many questions. Such as: Huh? How? And why?
And, most urgently, will my coffee end up tasting like chicken noodle soup?
Campbell’s spokeswoman Carla Burigatto said the soup pods will work much like the coffee, tea, and hot chocolate pods that currently pair up with Keurig machines. A soup pod will go into the machine and deliver a “flavorful hot broth.” That broth goes over a packet of dry pasta and vegetable blend garnish, and into a bowl or mug.
The Associated Press quotes Green Mountain as saying its machines are designed to be self-cleaning, so there’s no danger of chicken soup coffee.
Now, as for the “Why?”…
Let’s go back to the news release: “Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options.”