Italy 12 Years A Slave, The since-pulled posters for ’12 Years a Slave’ focused on the drama’s Caucasian stars, Brad Pitt (pictured) and Michael Fassbender.
The Italian distributor of the critically acclaimed “12 Years a Slave” has apologized for an ill-conceived marketing strategy condemned as a throwback to a less enlightened era.
Trying to defuse a global uproar over the unapproved posters that focused on white cast members Michael Fassbender and Brad Pitt – while the film’s lead, Chiwetel Ejiofor is segregated to a corner – BIM Distribuzione apologized to the public and pulled all the offending materials.
Actors Michael Fassbender, actress Lupita Nyong’o and presumed Oscar front-runner Chiwetel Ejiofor star in the film.
Fassbender, who plays a sadistic plantation owner, has a supporting role, while Pitt is in the film for just a few minutes.
“We apologize for creating and releasing unauthorized posters for ’12 Years a Slave’ in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials,” BIM Distribuzione said in a statement issued Thursday, according to the National Post.